CEO/FOUNDER of KRFTY Music Group, SOHEILL. has released 3 singles in 2020. The singles are “Start All Over”, “Can’t Stop Thinking”, and “Lead Me On”. All of these singles are available on Spotify today.
SOHEILL’s cover for his single SUPERNATURAL.
Each one of his singles has a different mood and style. SOHEILL talks about using singles as a way to explore your identity, “I am a big fan of exploration and pushing the boundaries. 2020 has been a weird year for everyone and it’s been a great opportunity for me to hone in my brand identity. In 2021, I have a much more clear idea as to what I am going to release and the art that is going to go along with it.”
SOHEILL has also created some very imaginative music videos throughout the course of his career. In 2020, he released two impactful music videos. His video for “Start All Over” is a montage of shots of him and filmed with a super 8 camera. The video details the struggles of having to make major life decisions and the beauty these moments hold when we are able to look back on them in the future. The video is simple but effective, and fits the mood of the song.
A couple months later, SOHEILLreleased his music video for “Can’t Stop Thinking” that he co-directed and created with Jenna Doolittle. Doolittle and SOHEILL’s vision was to create a video that told a parallel story through a bunch of different characters (all played by SOHEILL).
“What was fun about this video is that we shot it on a low budget in my garage. We had no help really. it was just us two doing all the PA work and making sure the black backdrop didn’t fall on us during each scene.”
SOHEILL has shown that effective branding can be achieved on a low budget. You just have to be creative and make it work.
To get the latest from SOHEILL, follow him at @soheillmusic on socials. You can easily hop around on his channels from here:
https://linktr.ee/soheill
https://soheill.com
http://instagram.com/soheillmusic